5 impacts of virtual reality in marketing

marketing

What comes in your mind by the mention of the term ‘virtual reality’?  Most people will conceive it to be either a film or a game set. However, Virtual reality (VR) is an artificially generated environment by a 3-D computer program and then presented to its user in a manner

Can a VR Experience Make You Feel Like You’re Falling in Love?

Fall in Love

Falling in love, an experience so tirelessly written about in movies, TV, and books, is now getting the virtual reality treatment. Meet Fall in Love, a new virtual reality "experience" that promises to remind you what an emotional connection feels like as it uses your voice (and heart) to foster

Pimax Launches World’s First 8K VR Headset

Pimax 8K

Pimax announced the launch of their campaign today for their new 200° FOV 8K virtual reality headset, designed for VR futurists.https://www.kickstarter.com/projects/pimax8kvr/1001502333?ref=9xpbqf&token=cc143a74After capturing the world's attention with the release of the first 4K VR headset, Pimax is set to stun the tech world again by doubling the field of view to

Gear VR PhoneCast app lets you use some 2D apps in virtual reality

PhoneCast

Virtual reality is fun and entertaining but hardly useful when it comes to getting real-world things done, it isn’t of much help. At least with the current state of technology. In the meantime, however, users can have an approximation of productivity in virtual reality by having their non-gaming software brought

Cinera, the world’s first cinema VR headset

Cinera headset

It seems that everyone wants to get in on virtual reality, and gaming seems to be the primary focus with companies like Microsoft and Dell. But Cinera is looking to seriously upgrade your home theater system with its VR headset. People want to watch movies from home and have the theater-like

Finally, a Commodore 64 Virtual Reality Set

Comadore VR64

For when you're tired of the Commodore 64 in two dimensions.As a shining example of nerdy perseverance and dedication to a truly retro technology, YouTube user 64Jim64 has made a virtual reality headset that is compatible with the Commodore 64. Better than that though, he coded his own compatible game, Street

The New Rules Of Virtual Reality

rules

Here’s a unique problem filmmakers approaching VR for the first time have. The traditional filmmaking techniques for making ‘flatties’ won’t work. New technology brings new rules.Here’s seven rules we teach at Raindance Film Festival, both in our VR training programme, and at the VR Experience Summit sponsored by Facebook 360

Cancer doctors look to virtual reality for insight into tumours

Oculus VR cancer detected

Virtual reality developers promise that technology will enter our lives and make the world a better place – but few applications have so far lived up to promise.Now healthcare could finally have found a practical use for VR technology that would take doctors inside a computer generated cancerous tumour.Developments using

How much important for Google the virtual or augmented reality

Google

This October, several weeks after Apple's event, Google is expected to launch the Pixel 2, its new flagship Android smartphone and the follow-up to last year's original Pixel. What will be interesting to see is if Google uses the event to talk about augmented reality.Just recently, the company released ARcore, an augmented

VR’s biggest question — How real is too real?

real

At the onset of any revolutionary new platform such as Virtual Reality (VR), there is usually an ethical dilemma that presents itself, either in terms of the paradigm shift the technology itself creates (i.e. the Internet vs. IP rights-holders) or, in the case of VR content, the immersive and visceral

Before you buy a WMR headset, will I need a new PC?

WMR

Maybe. A big plus for the WMR headsets is that you don't necessarily need a superpowerful PC to drive them for all uses. According to Microsoft, there will be WMR desktops and laptops with integrated graphics starting as low as $499 (approximately AU$630 and £390 converted) that will run the

Virtual Reality Users Want More, Better Content

VR headset

Virtual reality continues to remain a wildly successful technology just around the corner.For the moment, though, ownership of VR headsets remains relatively small.Eight percent of U.S. households with Internet access own a VR headset, based on a new study on virtual reality.However, there’s hope for VR if more and better

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